Remember that insanely beautiful version of Coldplay's 'The Scientist' that Willie Nelson released as part of a Chipotle advertising campaign a few years back? Very rarely do adverts cross over to the realm of 'art' but the animated film that accompanied the cover was so thoughtfully constructed and touching that we think it's safe to say that after 7.5 million views, we can't imagine anyone considers it 'just another commercial'. Well, Chipotle is at it again and this time they've teamed up with the Academy Award winning Moonbot Studios and Grammy winner Fiona Apple to produce a truly moving and thought-provoking short film to promote, of all things, a Chipotle produced iOS game. We know, it sounds like a complete train-wreck...trust us, the song and film are absolutely amazing:
We're hoping Apple's recording makes it to digital retailers soon but it looks like the only way to listen to the song currently is via YouTube. We haven't had a chance to tap into the game yet but we're told that if you are skilled, you can unlock BOGO burritos, bowls, salads and tacos. We should also take this opportunity to remind you that Fiona Apple + Blake Mills will be in town for a show at The O'Shaughnessy on October 14th - tickets are on sale now.